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Curvestone AI
AR website monitoring · Funeral plans

Everyfuneraldirectorwhosellsyourplansspeaks for you.

Curvestone reads each funeral director's website against FPCOB and your plan terms, and shows your team what needs to change: a 'fixed price' promise the terms do not make, unclear cover, or a missing provider statement.

Why it matters

Capturing a site shows what it says. Reading it shows what to fix.

Funeral plans have been FCA regulated since July 2022, and FPCOB applies to your funeral directors' promotions as well as your own. Curvestone reads each page against those rules, so your team sees what to change, page by page.

Under ⅓
of principals said they checked consumer-facing material such as websites and social media to confirm ARs were not acting outside scope.
FCA review of principal firms, September 2024
0%
of the annual reviews completed by firms in the FCA in-depth sample were of good quality.
FCA review of principal firms, September 2024
0
appointed representatives under around 2,400 principal firms.
HM Treasury consultation on the AR regime, February 2026
What a check looks for

What we look for on every funeral director's website.

Every page is read against the rulebook, with your own approved wording and standards on top.

Provider named and authorised

The plan provider is named, and it is authorised by the FCA.

FPCOB

What the plan covers

What the plan includes and leaves out is clear, such as third-party costs.

FPCOB

Price guarantees

'Fixed price' and 'guaranteed' wording matches what the plan terms guarantee.

FPCOB

No pressure to buy

Nothing pushes a customer to buy a plan now.

Consumer Duty

Your approved wording

Plan descriptions and prices match the wording and offers you have approved.

Your standards

Status statement and FRN

The site names you as principal, says you are authorised and regulated by the FCA, and quotes a valid FRN.

GEN 4

Rule references are to the FCA Handbook. Sources: FCA Handbook, FPCOB · FCA review of principal firms, September 2024

The report

One report for each website.Every check, and the finding behind it.

Each representative's site gets its own report: the pages read, every check for your segment with its status, and each finding with the page, the exact words, the rule and a screenshot. Your reviewer approves or dismisses each finding from there.

How it works

From your FRN to the pages that need action.

01

Give us your FRN

We pull your appointed and introducer representatives from the FCA Register and find their websites. You confirm the list.

02

We read every page

Every page with finance or product wording is read against the rulebook your representatives work under, with your own approved wording on top.

03

You review what needs action

Each finding comes with the page, the exact words, the rule and a screenshot. Approve it or dismiss it. Your team makes every call.

04

Run it again

At onboarding, before the annual AR review, or on a schedule you set.

Built for regulated firms

Decision support, never auto-decisioning.

Curvestone recommends. Your compliance team decides: on every finding, and on what goes to a representative.

  • Every finding quotes the page and names the rule it was read against.
  • A reviewer approves or dismisses every finding.
  • Your own approved wording and standards sit on top of the rulebook.
  • Findings stay in the UK and EEA, and your data never trains a foundation model. ISO 27001 and ISO/IEC 42001 certified.
  • Built on the platform UK mortgage and wealth networks already use for compliance and oversight.
Common questions

What principals ask before the first meeting.

Watch a representative websiteget checked, line by line.

Book a demo and we'll check a site in your sector against your rulebook while you watch. There is nothing to integrate: it starts from your FRN.