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Curvestone AI
AR website monitoring · Principal firms

Overseethewebsitesthatcarry your name.

Curvestone reads every page your representatives publish against the rulebook and your approved wording. Your team stops trawling websites and starts with the ones that need action.

The problem

Every representative website carries your name.Most are read by hand, if at all.

Today someone in compliance opens each site, hunts for the finance or product wording, checks it against the rules, screenshots it, emails the representative and chases. Then they do it all again for the next site. Sites run from one page to dozens, and the promotions are often buried. So most principals check at onboarding, sample at the annual AR review, and the sites go unread in between.

Why now

The FCA expects principals to check what their representatives publish.

Under SUP 12 you answer for what your representatives publish as if you had published it yourself. The FCA's guide for credit brokers gives regular reviews of IAR websites as good practice, and its 2024 review of principal firms found fewer than a third were checking them.

Under ⅓
of principals said they checked consumer-facing material such as websites and social media to confirm ARs were not acting outside scope.
FCA review of principal firms, September 2024
0%
of the annual reviews completed by firms in the FCA in-depth sample were of good quality.
FCA review of principal firms, September 2024
0
appointed representatives under around 2,400 principal firms.
HM Treasury consultation on the AR regime, February 2026
Coverage

Every site your representatives run.Read against your rules.

Curvestone starts from the FCA Register, finds the websites linked to each of your representatives, and reads every page with finance or product wording. The pages that need action come to the top, each with the quote and the rule, so your team starts there.

What you get

Your team starts from what needs action.

We do the legwork. Your team makes the calls.

Find every site

Start from your FRN. We pull your representatives from the FCA Register and track down their websites, including the ones missing from your list.

Read every page

Finance and product pages are read against your rulebook and your approved wording, so coverage no longer depends on how many hours your team has.

Proof on every finding

The page, the exact words, the rule and a screenshot. A reviewer can confirm a finding at a glance.

Your call, every time

Approve or dismiss each finding. You decide what goes to a representative, and how.

How it works

From your FRN to the pages that need action.

01

Give us your FRN

We pull your appointed and introducer representatives from the FCA Register and find their websites. You confirm the list.

02

We read every page

Every page with finance or product wording is read against the rulebook your representatives work under, with your own approved wording on top.

03

You review what needs action

Each finding comes with the page, the exact words, the rule and a screenshot. Approve it or dismiss it. Your team makes every call.

04

Run it again

At onboarding, before the annual AR review, or on a schedule you set.

Built for regulated firms

Decision support, never auto-decisioning.

Curvestone recommends. Your compliance team decides: on every finding, and on what goes to a representative.

  • Every finding quotes the page and names the rule it was read against.
  • A reviewer approves or dismisses every finding.
  • Your own approved wording and standards sit on top of the rulebook.
  • Findings stay in the UK and EEA, and your data never trains a foundation model. ISO 27001 and ISO/IEC 42001 certified.
  • Built on the platform UK mortgage and wealth networks already use for compliance and oversight.
Common questions

What principals ask before the first meeting.

Watch a representative websiteget checked, line by line.

Book a demo and we'll check a site in your sector against your rulebook while you watch. There is nothing to integrate: it starts from your FRN.